Schooler Outdoors was conceived and created by Tim and Newley Schooler, brothers who grew up hunting and fishing on a remote arm of the White River, some thirty miles from the nearest modest sized town in central South Dakota. As fishing and hunting partners from an early age, they grew a passion for the outdoors and figuring out the next best way to bag fish and game. Tim obtained a Bachelor of Science Degree in Mechanical Engineering and spent his career in product development and commercialization of new products. Newley obtained a Bachelor’s Degree in Business and spent his career in business development, sales, and marketing. The Schooler Brothers are dedicated to creating new products that solve problems and improve the fishing experiences of avid anglers like themselves and to developing products that provide real value to the users of these products.